Client
HOLLIS
Year
2026
Hollis is a brand identity for a rolling paper brand. Inspired by traditional rolling culture, the project explores how retro aesthetics can be translated into a contemporary visual identity through typography, color and packaging. At its core is the aesthetic and precision of “Dutch rolling,” translated into a modern, style-driven brand.
The goal is to create a clear and recognizable identity that blends tradition with contemporary culture—minimal, refined, and rooted in a strong visual language. Holly is not just about a product, but about elevating a ritual into a distinct lifestyle.
Scope of Work
Retro Craft, Modern Roll
Hollis explores the balance between nostalgic craftsmanship and contemporary brand design. The identity is built around bold color, expressive typography and a flexible visual system that creates a distinctive presence across packaging, print and promotional applications.
